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Jordan Louviere

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Journal Articles

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2010
[j3]
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  - journals/mktsci/LouviereS10
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  - https://dblp.org/rec/journals/mktsci/LouviereS10
Jordan Louviere, Joffre Swait:
Commentary - Discussion of "Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test". Mark. Sci. 29(1): 18-22 (2010)
[j2]
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Denzil G. Fiebig, Michael P. Keane, Jordan Louviere, Nada Wasi:
The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. Mark. Sci. 29(3): 393-421 (2010)
2001
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  - journals/dsj/VermaTML01
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Rohit Verma, Gary M. Thompson, William L. Moore, Jordan Louviere:
Effective Design of Products/Services: An Approach Based on Integration of Marketing and Operations Management Decisions. Decis. Sci. 32(1): 165-194 (2001)

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