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"Effective Design of Products/Services: An Approach Based on Integration of ..."
Rohit Verma et al. (2001)
- Rohit Verma, Gary M. Thompson, William L. Moore, Jordan Louviere:
Effective Design of Products/Services: An Approach Based on Integration of Marketing and Operations Management Decisions. Decis. Sci. 32(1): 165-194 (2001)
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