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Hean Tat Keh

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Journal Articles

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2006
[j2]
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  dblp key:
  - journals/eor/KehCX06
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Hean Tat Keh, Singfat Chu, Jiye Xu:
Efficiency, effectiveness and productivity of marketing in services. Eur. J. Oper. Res. 170(1): 265-276 (2006)
2005
[j1]
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Yew Kee Ho, Hean Tat Keh, Jin Mei Ong:
The effects of R&D and advertising on firm value: an examination of manufacturing and nonmanufacturing firms. IEEE Trans. Engineering Management 52(1): 3-14 (2005)

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