"Efficiency, effectiveness and productivity of marketing in services."

Hean Tat Keh, Singfat Chu, Jiye Xu (2006)

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DOI: 10.1016/J.EJOR.2004.04.050

access: closed

type: Journal Article

metadata version: 2020-02-21

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Hean Tat Keh, Singfat Chu, Jiye Xu:
Efficiency, effectiveness and productivity of marketing in services. Eur. J. Oper. Res. 170(1): 265-276 (2006)

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