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Journal Articles
- 2016
[j1]Joel Barajas, Ram Akella, Marius Holtan, Aaron Flores:
Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces. Mark. Sci. 35(3): 465-483 (2016)
Conference and Workshop Papers
- 2015
- [c8]Joel Barajas, Ram Akella, Aaron Flores, Marius Holtan:
Estimating Ad Impact on Clicker Conversions for Causal Attribution: A Potential Outcomes Approach. SDM 2015: 640-648 - [c7]Joel Barajas, Ram Akella, Marius Holtan:
Evaluating User Targeting Policies: Simulation Based on Randomized Experiment Data. WWW (Companion Volume) 2015: 11-12 - 2013
- [c6]Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei:
Dynamic evaluation of online display advertising with randomized experiments: an aggregated approach. WWW (Companion Volume) 2013: 115-116 - 2012
- [c5]Joel Barajas, Jaimie Kwon, Ram Akella, Aaron Flores, Marius Holtan, Victor Andrei:
Marketing campaign evaluation in targeted display advertising. AdKDD@KDD 2012: 5:1-5:7 - [c4]Joel Barajas, Jaimie Kwon, Ram Akella, Aaron Flores, Marius Holtan, Victor Andrei:
Measuring dynamic effects of display advertising in the absence of user tracking information. AdKDD@KDD 2012: 8:1-8:9 - [c3]Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei:
Dynamic effects of ad impressions on commercial actions in display advertising. CIKM 2012: 1747-1751 - [c2]Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei:
Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns. WWW (Companion Volume) 2012: 459-460 - 2011
- [c1]Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Brad Null:
Measuring the effectiveness of display advertising: a time series approach. WWW (Companion Volume) 2011: 7-8
Coauthor Index
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