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Kaan Varnali

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Journal Articles

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2019
[j6]
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  - journals/ecra/OzcelikV19
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  - https://dblp.org/rec/journals/ecra/OzcelikV19
Ayse Bengi Ozcelik, Kaan Varnali:
Effectiveness of online behavioral targeting: A psychological perspective. Electron. Commer. Res. Appl. 33 (2019)
2012
[j5]
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  - journals/ecra/VarnaliYT12
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Kaan Varnali, Cengiz Yilmaz, Aysegül Toker:
Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment. Electron. Commer. Res. Appl. 11(6): 570-581 (2012)
2011
[j4]
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  - journals/ijebr/AygorenV11
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Oguzhan Aygoren, Kaan Varnali:
Value-Based Analysis of Mobile Tagging. Int. J. E Bus. Res. 7(1): 93-104 (2011)
[j3]
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Kaan Varnali:
Personality Traits and Consumer Behavior in the Mobile Context: A Critical Review and Research Agenda. Int. J. E Serv. Mob. Appl. 3(4): 1-20 (2011)
2010
[j2]
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Kaan Varnali:
The Impact of the Internet on Marketing Strategy: Revisiting Early Predictions. Int. J. E Bus. Res. 6(4): 38-51 (2010)
[j1]
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  - journals/ijinfoman/VarnaliT10
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Kaan Varnali, Aysegül Toker:
Mobile marketing research: The-state-of-the-art. Int. J. Inf. Manag. 30(2): 144-151 (2010)

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