"Effectiveness of online behavioral targeting: A psychological perspective."

Ayse Bengi Ozcelik, Kaan Varnali (2019)

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DOI: 10.1016/J.ELERAP.2018.11.006

access: closed

type: Journal Article

metadata version: 2020-02-22

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Ayse Bengi Ozcelik, Kaan Varnali:
Effectiveness of online behavioral targeting: A psychological perspective. Electron. Commer. Res. Appl. 33 (2019)

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