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Hong-Hao Xie

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Journal Articles

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2024
[j2]
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  - journals/chb/LeeSLX24
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  - https://dblp.org/rec/journals/chb/LeeSLX24
Crystal T. Lee, Yung-Cheng Shen, Zimo Li, Hong-Hao Xie:
The effects of non-fungible token platform affordances on customer loyalty: A Buyer-Creator duality perspective. Comput. Hum. Behav. 151: 108013 (2024)
2023
[j1]
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Crystal T. Lee, Tzu-Ya Ho, Hong-Hao Xie:
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs). Electron. Commer. Res. Appl. 58: 101248 (2023)

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