"Building brand engagement in metaverse commerce: The role of branded ..."

Crystal T. Lee, Tzu-Ya Ho, Hong-Hao Xie (2023)

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DOI: 10.1016/J.ELERAP.2023.101248

access: closed

type: Journal Article

metadata version: 2023-04-29

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Crystal T. Lee, Tzu-Ya Ho, Hong-Hao Xie:
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs). Electron. Commer. Res. Appl. 58: 101248 (2023)

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