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Yun-Chia Tang

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2020 – today

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2023
[j2]
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  - journals/ecra/HsiehKTH23
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  - https://dblp.org/rec/journals/ecra/HsiehKTH23
Jung-Kuei Hsieh, Sushant Kumar, Yun-Chia Tang, Guan-Zhen Huang:
Investigating the relationships between influencers and their followers: Moderator of human brand of influencer (HBI) phase. Electron. Commer. Res. Appl. 58: 101252 (2023)
2022
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Li-Wei Wu, Yun-Chia Tang:
Mobile payment in omnichannel retailing: dynamics between trust and loyalty transfer processes. Internet Res. 32(6): 1783-1805 (2022)

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