"Investigating the relationships between influencers and their followers: ..."

Jung-Kuei Hsieh et al. (2023)

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DOI: 10.1016/J.ELERAP.2023.101252

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type: Journal Article

metadata version: 2023-04-29

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Jung-Kuei Hsieh, Sushant Kumar, Yun-Chia Tang, Guan-Zhen Huang:
Investigating the relationships between influencers and their followers: Moderator of human brand of influencer (HBI) phase. Electron. Commer. Res. Appl. 58: 101252 (2023)

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