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Helene de Burgh-Woodman

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2020 – today

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2021
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Robert A. Zinko, Helene de Burgh-Woodman, Zhan Zhang Furner, Soo Jung Kim:
Seeing is Believing: The Effects of Images on Trust and Purchase Intent in eWOM for Hedonic and Utilitarian Products. J. Organ. End User Comput. 33(2): 85-104 (2021)
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Robert A. Zinko, Christopher P. Furner, Helene de Burgh-Woodman, Patricia Johnson, Anne Sluhan:
The Addition of Images to eWOM in the Travel Industry: An Examination of Hotels, Cruise Ships and Fast Food Reviews. J. Theor. Appl. Electron. Commer. Res. 16(3): 525-541 (2021)

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