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Joonhwi Joo

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Journal Articles

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2022
[j2]
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  dblp key:
  - journals/mktsci/BronnenbergDJ22
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  persistent URL:
  - https://dblp.org/rec/journals/mktsci/BronnenbergDJ22
Bart J. Bronnenberg, Jean-Pierre Dubé, Joonhwi Joo:
Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry. Mark. Sci. 41(4): 282-304 (2022)
2021
[j1]
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Jean-Pierre Dubé, Ali Hortaçsu, Joonhwi Joo:
Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares. Mark. Sci. 40(4): 637-660 (2021)

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