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Helen McCormick

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Journal Articles

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2023
[j4]
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  dblp key:
  - journals/behaviourIT/BoardmanMH23
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  - https://dblp.org/rec/journals/behaviourIT/BoardmanMH23
Rosy Boardman, Helen McCormick, Claudia E. Henninger:
Exploring attention on a retailer's homepage: an eye-tracking & qualitative research study. Behav. Inf. Technol. 42(8): 1064-1080 (2023)
[j3]
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  - journals/ijmms/BoardmanM23
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Rosy Boardman, Helen McCormick:
Exploring how different ages of consumers shop on women's fashion retail websites. Int. J. Hum. Comput. Stud. 177: 103064 (2023)
2022
[j2]
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  - journals/itp/BoardmanM22
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Rosy Boardman, Helen McCormick:
Attention and behaviour on fashion retail websites: an eye-tracking study. Inf. Technol. People 35(7): 2219-2240 (2022)
2021
[j1]
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  - journals/ijinfoman/ZhouBMC21
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Shuang Zhou, Liz Barnes, Helen McCormick, Marta Blazquez Cano:
Social media influencers' narrative strategies to create eWOM: A theoretical contribution. Int. J. Inf. Manag. 59: 102293 (2021)

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