"Social media influencers' narrative strategies to create eWOM: A ..."

Shuang Zhou et al. (2021)

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DOI: 10.1016/J.IJINFOMGT.2020.102293

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type: Journal Article

metadata version: 2022-10-02

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Shuang Zhou, Liz Barnes, Helen McCormick, Marta Blazquez Cano:
Social media influencers' narrative strategies to create eWOM: A theoretical contribution. Int. J. Inf. Manag. 59: 102293 (2021)

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