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José L. Ruiz-Alba

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2024
[j3]
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  - journals/or/MunozKR24
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María del Mar Muñoz, Sergey Kazakov, José L. Ruiz-Alba:
Sectorial evaluation and characterization of internal marketing orientation through multicriteria analysis. Oper. Res. 24(2): 24 (2024)
2022
[j2]
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José L. Ruiz-Alba, Mohamad Abou-Foul, Alireza Nazarian, Pantea Foroudi:
Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness. Inf. Technol. People 35(7): 2470-2499 (2022)
2020
[j1]
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  - journals/dss/TobonRG20
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Sandra Tobon, José L. Ruiz-Alba, Jesús García-Madariaga:
Gamification and online consumer decisions: Is the game over? Decis. Support Syst. 128 (2020)

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