"Sectorial evaluation and characterization of internal marketing ..."

María del Mar Muñoz, Sergey Kazakov, José L. Ruiz-Alba (2024)

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DOI: 10.1007/S12351-024-00835-8

access: open

type: Journal Article

metadata version: 2024-08-11

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María del Mar Muñoz, Sergey Kazakov, José L. Ruiz-Alba:
Sectorial evaluation and characterization of internal marketing orientation through multicriteria analysis. Oper. Res. 24(2): 24 (2024)

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