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Pilar Castro-González

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2021
[j2]
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  - journals/ecra/Garcia-JuradoTL21
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  - https://dblp.org/rec/journals/ecra/Garcia-JuradoTL21
Alejandro García-Jurado, Mercedes Torres-Jiménez, Antonio L. Leal-Rodríguez, Pilar Castro-González:
Does gamification engage users in online shopping? Electron. Commer. Res. Appl. 48: 101076 (2021)
2019
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Alejandro García-Jurado, Pilar Castro-González, Mercedes Torres-Jiménez, Antonio L. Leal-Rodríguez:
Evaluating the role of gamification and flow in e-consumers: millennials versus generation X. Kybernetes 48(6): 1278-1300 (2019)

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