"Does gamification engage users in online shopping?"

Alejandro García-Jurado et al. (2021)

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DOI: 10.1016/J.ELERAP.2021.101076

access: open

type: Journal Article

metadata version: 2022-10-02

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Alejandro García-Jurado, Mercedes Torres-Jiménez, Antonio L. Leal-Rodríguez, Pilar Castro-González:
Does gamification engage users in online shopping? Electron. Commer. Res. Appl. 48: 101076 (2021)

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