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2020 – today
- 2024
[j5]Anindya Ghose
, Heeseung Andrew Lee, Wonseok Oh, Yoonseock Son:
Leveraging the Digital Tracing Alert in Virus Fight: The Impact of COVID-19 Cell Broadcast on Population Movement. Inf. Syst. Res. 35(2): 570-589 (2024)- 2023
- [j4]Yoonseock Son, Wonseok Oh:
Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level. J. Manag. Inf. Syst. 40(4): 1301-1327 (2023) - [j3]Jiyong Park, Yoonseock Son, Corey M. Angst:
The Value of Centralized IT in Building Resilience During Crises: Evidence from U.S. Higher Education's Transition to Emergency Remote Teaching. MIS Q. 47(1): 451-482 (2023) - 2021
- [j2]Seung Yoon Lee, Yoonseock Son, Wonseok Oh:
Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment. J. Manag. Inf. Syst. 38(2): 484-516 (2021) - 2020
- [j1]Yoonseock Son, Wonseok Oh, Sang Pil Han, Sungho Park:
When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition. Inf. Syst. Res. 31(3): 835-847 (2020)
2010 – 2019
- 2018
- [c3]Yoonseock Son, Wonseok Oh:
Alexa, Buy Me a Movie!: How AI Speakers Reshape Digital Content Consumption and Preference. ICIS 2018 - 2017
- [c2]Yoonseock Son, Dobin Yim, Wonseok Oh:
Loyalty Analytics: Predicting Customer Behavior Using Reward Redemption Patterns under Mobile-App Reward Scheme. ICIS 2017 - 2016
- [c1]YoonSeock Son, Wonseok Oh, Sang Pil Han, Sungho Park:
The Adoption and Use of Mobile Application-Based Reward Systems: Implications for Offline Purchase and Mobile Commerce. ICIS 2016
Coauthor Index
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