"Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel ..."

Seung Yoon Lee, Yoonseock Son, Wonseok Oh (2021)

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DOI: 10.1080/07421222.2021.1912935

access: closed

type: Journal Article

metadata version: 2022-09-22

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Seung Yoon Lee, Yoonseock Son, Wonseok Oh:
Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment. J. Manag. Inf. Syst. 38(2): 484-516 (2021)

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