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David Martín-Consuegra

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Journal Articles

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2020
[j4]
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  - journals/imds/CarranzaDMF20
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  - https://dblp.org/rec/journals/imds/CarranzaDMF20
Rocío Carranza, Estrella Díaz, David Martín-Consuegra, Pilar Fernández-Ferrín:
PLS-SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM. Ind. Manag. Data Syst. 120(12): 2349-2374 (2020)
2017
[j3]
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  - journals/intr/DiazME17
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Estrella Díaz, David Martín-Consuegra, Águeda Esteban:
Sales agents vs the internet: Understanding service sabotage based on the conservation of resources theory. Internet Res. 27(4): 858-884 (2017)
2016
[j2]
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  - journals/ecr/DiazME16
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Estrella Díaz, David Martín-Consuegra, Hooman Estelami:
A persuasive-based latent class segmentation analysis of luxury brand websites. Electron. Commer. Res. 16(3): 401-424 (2016)
2015
[j1]
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  - journals/chb/DiazME15
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Estrella Díaz, David Martín-Consuegra, Águeda Esteban:
Is ICT good for employees? An analysis of its effects on sales agents' perceptions of service cannibalization. Comput. Hum. Behav. 51: 263-271 (2015)

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