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Pilar Fernández-Ferrín

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2020 – today

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2020
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Rocío Carranza, Estrella Díaz, David Martín-Consuegra, Pilar Fernández-Ferrín:
PLS-SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM. Ind. Manag. Data Syst. 120(12): 2349-2374 (2020)

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