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Journal Articles
- 2024
[j4]Jian-Ren Hou
, Sarawut Kankham:
Follow and spread the word: the effects of avatars and message framing in promoting fact checking posts on social media. Inf. Technol. People 37(4): 1717-1752 (2024)- 2022
- [j3]Jian-Ren Hou, Sarawut Kankham:
More than feelings? How Facebook reaction icons affect online users' behavioral intentions toward online health rumor posts. Internet Res. 32(6): 1978-2002 (2022) - 2021
- [j2]Ying-Feng Kuo, Cheng-Han Lin, Jian-Ren Hou:
The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market. Internet Res. 31(2): 635-653 (2021) - [j1]Ying-Feng Kuo, Jian-Ren Hou, Yun-Hsi Hsieh:
The advertising communication effectiveness of using netizen language code-switching in Facebook ads. Internet Res. 31(5): 1940-1962 (2021)
Conference and Workshop Papers
- 2024
- [c3]Vladimir Nurbaev, Cheuk Hang Au, Jian-Ren Hou:
Exploring Crowdfunding Campaign Success - A Signaling Theory Perspective. PACIS 2024 - 2019
- [c2]Jian-Ren Hou, Jie Zhang, Kunpeng Zhang:
Can Title Images Predict the Emotions and the Performance of Crowdfunding Projects? HICSS 2019: 1-10 - 2014
- [c1]Ying-Feng Kuo, Jian-Ren Hou:
Which Brand Will You Not Select? Investigating Oppositional Brand Loyalty from the Perspectives on Social Identity Theory and Emotions. MoMM 2014: 421-427
Coauthor Index
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last updated on 2024-07-20 21:18 CEST by the dblp team
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