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Arlene Chi-Fen Hsu

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2013
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Jyh-Shen Chiou, Arlene Chi-Fen Hsu, Chia-Hung Hsieh:
How negative online information affects consumers' brand evaluation: The moderating effects of brand attachment and source credibility. Online Inf. Rev. 37(6): 910-926 (2013)

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