"How negative online information affects consumers' brand evaluation: The ..."

Jyh-Shen Chiou, Arlene Chi-Fen Hsu, Chia-Hung Hsieh (2013)

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DOI: 10.1108/OIR-02-2012-0014

access: closed

type: Journal Article

metadata version: 2020-05-25

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Jyh-Shen Chiou, Arlene Chi-Fen Hsu, Chia-Hung Hsieh:
How negative online information affects consumers' brand evaluation: The moderating effects of brand attachment and source credibility. Online Inf. Rev. 37(6): 910-926 (2013)

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