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Eva Ascarza

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Journal Articles

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2024
[j3]
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Ta-Wei Huang, Eva Ascarza:
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals. Mark. Sci. 43(4): 863-884 (2024)
2018
[j2]
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Eva Ascarza, Oded Netzer, Bruce G. S. Hardie:
Some Customers Would Rather Leave Without Saying Goodbye. Mark. Sci. 37(1): 54-77 (2018)
2013
[j1]
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Eva Ascarza, Bruce G. S. Hardie:
A Joint Model of Usage and Churn in Contractual Settings. Mark. Sci. 32(4): 570-590 (2013)

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