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"A Joint Model of Usage and Churn in Contractual Settings."

Eva Ascarza, Bruce G. S. Hardie (2013)

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DOI: 10.1287/MKSC.2013.0786

access: closed

type: Journal Article

metadata version: 2024-05-07

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Eva Ascarza, Bruce G. S. Hardie:
A Joint Model of Usage and Churn in Contractual Settings. Mark. Sci. 32(4): 570-590 (2013)

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