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Randolph E. Bucklin

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Journal Articles

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2021
[j2]
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  dblp key:
  - journals/mansci/Becerril-Arreola21
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  persistent URL:
  - https://dblp.org/rec/journals/mansci/Becerril-Arreola21
Rafael Becerril-Arreola, Randolph E. Bucklin, Raphael Thomadsen:
Effects of Income Distribution Changes on Assortment Size in the Mainstream Grocery Channel. Manag. Sci. 67(9): 5878-5900 (2021)
2011
[j1]
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Oliver J. Rutz, Michael Trusov, Randolph E. Bucklin:
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? Mark. Sci. 30(4): 646-665 (2011)

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