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@article{DBLP:journals/ijtem/AndrewsT17,
  author       = {Josie L. Andrews and
                  Jonathan E. Taylor},
  title        = {Keeping Adult Education in the Mix: Using the Marketing Mix to Foster
                  Viable and Sustainable Graduate Programs for Adult Learners},
  journal      = {Int. J. Technol. Educ. Mark.},
  volume       = {7},
  number       = {1},
  pages        = {26--37},
  year         = {2017},
  url          = {https://doi.org/10.4018/IJTEM.2017010103},
  doi          = {10.4018/IJTEM.2017010103},
  timestamp    = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijtem/AndrewsT17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijtem/Baporikar17,
  author       = {Neeta Baporikar},
  title        = {Imperatives in Leading Institutions of Higher Learning: Focus B-School},
  journal      = {Int. J. Technol. Educ. Mark.},
  volume       = {7},
  number       = {1},
  pages        = {38--51},
  year         = {2017},
  url          = {https://doi.org/10.4018/IJTEM.2017010104},
  doi          = {10.4018/IJTEM.2017010104},
  timestamp    = {Fri, 07 Aug 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijtem/Baporikar17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijtem/HarrisMECC17,
  author       = {Michael L. Harris and
                  Carolyn Findley Musgrove and
                  Kathryn W. Ernstberger and
                  K. Christopher Cox and
                  Pilsik Choi},
  title        = {Differential Effects of Marketing Messages in Online Advertising for
                  an {MBA} Program},
  journal      = {Int. J. Technol. Educ. Mark.},
  volume       = {7},
  number       = {1},
  pages        = {15--25},
  year         = {2017},
  url          = {https://doi.org/10.4018/IJTEM.2017010102},
  doi          = {10.4018/IJTEM.2017010102},
  timestamp    = {Fri, 07 Aug 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijtem/HarrisMECC17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijtem/Ho17,
  author       = {Henry Wai Leong Ho},
  title        = {International Students' Perceptions of Services and Supports Provided:
                  {A} Case Study of a Mid-Sized University in the {USA}},
  journal      = {Int. J. Technol. Educ. Mark.},
  volume       = {7},
  number       = {1},
  pages        = {1--14},
  year         = {2017},
  url          = {https://doi.org/10.4018/IJTEM.2017010101},
  doi          = {10.4018/IJTEM.2017010101},
  timestamp    = {Fri, 07 Aug 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijtem/Ho17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijtem/KhatunA17,
  author       = {Asma Khatun and
                  Kawther Aldhaln},
  title        = {Effectiveness of WhatsApp: {A} Social Media Tool for Student's Activities
                  in Saudi Arabia},
  journal      = {Int. J. Technol. Educ. Mark.},
  volume       = {7},
  number       = {2},
  pages        = {17--23},
  year         = {2017},
  url          = {https://doi.org/10.4018/IJTEM.2017070102},
  doi          = {10.4018/IJTEM.2017070102},
  timestamp    = {Fri, 07 Aug 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijtem/KhatunA17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijtem/LiLCL17,
  author       = {Chiung{-}Li Li and
                  Yun{-}Hui Lin and
                  Yi{-}Hsuan Chen and
                  Wei{-}Shuo Lo},
  title        = {Reflexive Tourism Supply Chain Management: Sustainability in Higher
                  Education in the Asia-Pacific Context},
  journal      = {Int. J. Technol. Educ. Mark.},
  volume       = {7},
  number       = {2},
  pages        = {1--16},
  year         = {2017},
  url          = {https://doi.org/10.4018/IJTEM.2017070101},
  doi          = {10.4018/IJTEM.2017070101},
  timestamp    = {Fri, 07 Aug 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijtem/LiLCL17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijtem/MahajanG17,
  author       = {Prashant Tukaram Mahajan and
                  Suresh Baliram Golahit},
  title        = {Influence of People Mix in Selecting Institute of Technical Education:
                  {A} Case Study of North Maharashtra University Region},
  journal      = {Int. J. Technol. Educ. Mark.},
  volume       = {7},
  number       = {2},
  pages        = {45--55},
  year         = {2017},
  url          = {https://doi.org/10.4018/IJTEM.2017070104},
  doi          = {10.4018/IJTEM.2017070104},
  timestamp    = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/journals/ijtem/MahajanG17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijtem/ShoaibKMS17,
  author       = {Muneeza Shoaib and
                  Vijaya Kumar and
                  Neelofer Mashood and
                  Hameedah Sayani},
  title        = {Sponsorship of Case Study Competitions and Impact on Brand Equity-An
                  Exploratory Study in the {UAE} Higher Education Sector},
  journal      = {Int. J. Technol. Educ. Mark.},
  volume       = {7},
  number       = {2},
  pages        = {24--44},
  year         = {2017},
  url          = {https://doi.org/10.4018/IJTEM.2017070103},
  doi          = {10.4018/IJTEM.2017070103},
  timestamp    = {Fri, 07 Aug 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijtem/ShoaibKMS17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}