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@article{DBLP:journals/ijom/ArdyanA14,
  author       = {Elia Ardyan and
                  Vincent Didiek Wiet Aryanto},
  title        = {E-News Brand Trust: An Empirical Study on Selected Newspapers in Indonesia},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {4},
  pages        = {36--51},
  year         = {2014},
  url          = {https://doi.org/10.4018/IJOM.2014100103},
  doi          = {10.4018/IJOM.2014100103},
  timestamp    = {Sat, 08 Jan 2022 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/journals/ijom/ArdyanA14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijom/AroraW14,
  author       = {Neha Arora and
                  Ashok Wahi},
  title        = {Viral Marketing: {A} Brief Study of Pre-Established Methods and Models
                  for Understanding the Various Implications on the Corporate Sector},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {1},
  pages        = {52--63},
  year         = {2014},
  url          = {https://doi.org/10.4018/ijom.2014010105},
  doi          = {10.4018/IJOM.2014010105},
  timestamp    = {Thu, 17 Sep 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijom/AroraW14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijom/BansalLAA14,
  author       = {Roli Bansal and
                  Manisha Lamba and
                  Shirin Alavi and
                  Vandana Ahuja},
  title        = {E-Marketing and the Hotel Industry: Calculating Web Presence Index
                  (Wpi) for the Hospitality Sector},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {2},
  pages        = {15--27},
  year         = {2014},
  url          = {https://doi.org/10.4018/ijom.2014040102},
  doi          = {10.4018/IJOM.2014040102},
  timestamp    = {Sat, 08 Jan 2022 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/journals/ijom/BansalLAA14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijom/BowiePM14,
  author       = {David Bowie and
                  Alexandros Paraskevas and
                  Anastasia Mariussen},
  title        = {Technology-Driven Online Marketing Performance Measurement: Lessons
                  from Affiliate Marketing},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {4},
  pages        = {1--16},
  year         = {2014},
  url          = {https://doi.org/10.4018/IJOM.2014100101},
  doi          = {10.4018/IJOM.2014100101},
  timestamp    = {Thu, 17 Sep 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijom/BowiePM14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijom/Charfi14,
  author       = {Ahmed Anis Charfi},
  title        = {Immersion and Perceived Value: The Strategic Variables For Commercial
                  Websites},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {4},
  pages        = {17--35},
  year         = {2014},
  url          = {https://doi.org/10.4018/IJOM.2014100102},
  doi          = {10.4018/IJOM.2014100102},
  timestamp    = {Thu, 17 Sep 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijom/Charfi14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijom/ChauhanR14,
  author       = {Sonam Chauhan and
                  Shubhangini Rathore},
  title        = {Ethics in Behavioural Targeting: Mapping Consumers Perceptions},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {2},
  pages        = {45--61},
  year         = {2014},
  url          = {https://doi.org/10.4018/ijom.2014040104},
  doi          = {10.4018/IJOM.2014040104},
  timestamp    = {Thu, 17 Sep 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijom/ChauhanR14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijom/DharmadasaA14,
  author       = {Pradeep Dharmadasa and
                  Thilini Alahakoon},
  title        = {An Empirical Study of Factors Influencing Consumer Attitudes towards
                  {SMS} Advertising},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {3},
  pages        = {1--13},
  year         = {2014},
  url          = {https://doi.org/10.4018/ijom.2014070101},
  doi          = {10.4018/IJOM.2014070101},
  timestamp    = {Thu, 17 Sep 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijom/DharmadasaA14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijom/El-Kassrawy14,
  author       = {Yasser A. El{-}Kassrawy},
  title        = {The Impact of Trust on Virtual Team Effectiveness},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {1},
  pages        = {11--28},
  year         = {2014},
  url          = {https://doi.org/10.4018/ijom.2014010102},
  doi          = {10.4018/IJOM.2014010102},
  timestamp    = {Thu, 17 Sep 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijom/El-Kassrawy14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijom/HanafizadehBH14,
  author       = {Payam Hanafizadeh and
                  Mehdi Behboudi and
                  Hamideh Mokhtari Hasanabad},
  title        = {Online Advertising Intermediary: How Online Advertising Works?},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {1},
  pages        = {29--38},
  year         = {2014},
  url          = {https://doi.org/10.4018/ijom.2014010103},
  doi          = {10.4018/IJOM.2014010103},
  timestamp    = {Thu, 17 Sep 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijom/HanafizadehBH14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijom/HaughtWYZ14,
  author       = {Matthew J. Haught and
                  Ran Wei and
                  Xuerui Yang and
                  Jin Zhang},
  title        = {Understanding the Psychology of Mobile Phone Use and Mobile Shopping
                  of the 1990s Cohort in China: {A} Lifestyle Approach},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {3},
  pages        = {68--84},
  year         = {2014},
  url          = {https://doi.org/10.4018/ijom.2014070105},
  doi          = {10.4018/IJOM.2014070105},
  timestamp    = {Thu, 17 Sep 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijom/HaughtWYZ14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijom/Idemudia14,
  author       = {Efosa C. Idemudia},
  title        = {The Visual-Cognitive Model for Internet Advertising in Online Market
                  Places},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {3},
  pages        = {31--50},
  year         = {2014},
  url          = {https://doi.org/10.4018/ijom.2014070103},
  doi          = {10.4018/IJOM.2014070103},
  timestamp    = {Thu, 17 Sep 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijom/Idemudia14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijom/MastorakisTMPK14,
  author       = {George Mastorakis and
                  Nikolaos Trihas and
                  Constandinos X. Mavromoustakis and
                  Emmanouil Perakakis and
                  Ioannis Kopanakis},
  title        = {A Cloud Computing Model for Efficient Marketing Planning in Tourism},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {3},
  pages        = {14--30},
  year         = {2014},
  url          = {https://doi.org/10.4018/ijom.2014070102},
  doi          = {10.4018/IJOM.2014070102},
  timestamp    = {Thu, 17 Sep 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijom/MastorakisTMPK14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijom/PrasadM14,
  author       = {K. Sai Prasad and
                  Sita Mishra},
  title        = {From Communication to Conversation: How Tata DoCoMo Used Social Media
                  as an Effective {CRM} Tool},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {4},
  pages        = {52--64},
  year         = {2014},
  url          = {https://doi.org/10.4018/IJOM.2014100104},
  doi          = {10.4018/IJOM.2014100104},
  timestamp    = {Thu, 17 Sep 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijom/PrasadM14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijom/SahliL14,
  author       = {Alia Besbes Sahli and
                  Patrick Legoh{\'{e}}rel},
  title        = {Using the Decomposed Theory of Planned Behavior {(DTPB)} to Explain
                  the Intention to Book Tourism Products Online},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {1},
  pages        = {1--10},
  year         = {2014},
  url          = {https://doi.org/10.4018/ijom.2014010101},
  doi          = {10.4018/IJOM.2014010101},
  timestamp    = {Thu, 17 Sep 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijom/SahliL14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijom/SanjeevB14,
  author       = {M. A. Sanjeev and
                  Parul Balyan},
  title        = {Response Order Effects in Online Surveys: An Empirical Investigation},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {2},
  pages        = {28--44},
  year         = {2014},
  url          = {https://doi.org/10.4018/ijom.2014040103},
  doi          = {10.4018/IJOM.2014040103},
  timestamp    = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/journals/ijom/SanjeevB14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijom/SannapuPKK14,
  author       = {Suresh Sannapu and
                  Akshat Singh Parihar and
                  Gaurav Kandwal and
                  Karan Kakkar},
  title        = {Importance of Web Based Tools for Promotion of Movies: {A} Survey
                  on Indian Movie Production Houses},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {2},
  pages        = {62--73},
  year         = {2014},
  url          = {https://doi.org/10.4018/ijom.2014040105},
  doi          = {10.4018/IJOM.2014040105},
  timestamp    = {Thu, 17 Sep 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijom/SannapuPKK14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijom/SindhwaniA14,
  author       = {Preetika Sindhwani and
                  Vandana Ahuja},
  title        = {A Study of Online Co-Creation Strategies of Starbucks Using Netnography},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {1},
  pages        = {39--51},
  year         = {2014},
  url          = {https://doi.org/10.4018/ijom.2014010104},
  doi          = {10.4018/IJOM.2014010104},
  timestamp    = {Thu, 17 Sep 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijom/SindhwaniA14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijom/Singh14,
  author       = {Parul Singh},
  title        = {Social Media Crowdsourcing: Supporting User-Driven Innovation by Generating
                  Ideas},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {2},
  pages        = {1--14},
  year         = {2014},
  url          = {https://doi.org/10.4018/ijom.2014040101},
  doi          = {10.4018/IJOM.2014040101},
  timestamp    = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijom/Singh14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@article{DBLP:journals/ijom/SudhirU14,
  author       = {Subin Sudhir and
                  Anandakuttan B. Unnithan},
  title        = {Measuring Consumer Motivations to Share Rumors: Scale Development},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {3},
  pages        = {51--67},
  year         = {2014},
  url          = {https://doi.org/10.4018/ijom.2014070104},
  doi          = {10.4018/IJOM.2014070104},
  timestamp    = {Thu, 17 Sep 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/ijom/SudhirU14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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