"Loyalty Programs and Their Impact on Repeat Purchase Behaviour: An ..."

Lars Meyer-Waarden (2005)

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DOI: 10.1007/3-540-28397-8_29

access: closed

type: Part in Book or Collection

metadata version: 2017-05-16

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Lars Meyer-Waarden:
Loyalty Programs and Their Impact on Repeat Purchase Behaviour: An Extension on the "Single Source" Panel BehaviorScan. Data Analysis and Decision Support 2005: 257-268

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