"How advocacy and interactivity facilitate customer value co-creation ..."

Ramón Gutiérrez-Sánchez (2022)

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type: Book or Thesis

metadata version: 2023-07-20

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Ramón Gutiérrez-Sánchez:
How advocacy and interactivity facilitate customer value co-creation behaviour in Instagram: a micro-perspective of unplanned and voluntary usage of hedonic social networking sites. Open University of Catalonia, Spain, 2022

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