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"Verminderung des Produkteinführungsrisikos durch Virtual ..."
Andreas Erdmann (1999)
- Andreas Erdmann:
Verminderung des Produkteinführungsrisikos durch Virtual Reality-unterstützte Konzepttests: eine experimentelle Studie zur Durchführung von VR-Car Clinics. Otto-von-Guericke University Magdeburg, Germany, Eul 1999, ISBN 978-3-89012-682-1, pp. 1-167
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