"Computergestützte Entscheidungshilfen im Marketing: die Intergration ..."

Martin Both (1989)

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type: Book or Thesis

metadata version: 2021-07-17

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Martin Both:
Computergestützte Entscheidungshilfen im Marketing: die Intergration informationsorientierter, modellorientierter und wissensbasierter Ansätze im Rahmen eines Systems zur Unterstützung der Analyse von Marketingdaten. Karlsruhe Institute of Technology, Germany, Lang 1989, ISBN 978-3-631-41997-7, pp. 1-427

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