"A novel social network mining approach for customer segmentation and viral ..."

Nivin A. Helal et al. (2016)

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DOI: 10.1002/WIDM.1183

access: closed

type: Journal Article

metadata version: 2022-10-02

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Nivin A. Helal, Rasha M. Ismail, Nagwa L. Badr, Mostafa G. M. Mostafa:
A novel social network mining approach for customer segmentation and viral marketing. WIREs Data Mining Knowl. Discov. 6(5): 177-189 (2016)

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