""Deal of the Day"-Plattformen: Was treibt die Kundenloyalität?"

Hanna Krasnova et al. (2013)

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DOI: 10.1007/S11576-013-0366-2

access: closed

type: Journal Article

metadata version: 2021-10-25

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  - https://dblp.org/rec/journals/wi/KrasnovaVSG13
Hanna Krasnova, Natasha F. Veltri, Klaus Spengler, Oliver Günther:
"Deal of the Day"-Plattformen: Was treibt die Kundenloyalität? Wirtschaftsinf. 55(3): 159-173 (2013)

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