"When brands come to life: experimental research on the vividness effect of ..."

Helena Van Kerrebroeck, Malaika Brengman, Kim Willems (2017)

> Home

Details and statistics

DOI: 10.1007/S10055-017-0306-3

access: closed

type: Journal Article

metadata version: 2020-10-26

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/vr/KerrebroeckBW17
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/vr/KerrebroeckBW17
Helena Van Kerrebroeck, Malaika Brengman, Kim Willems:
When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications. Virtual Real. 21(4): 177-191 (2017)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.