"Style Congruency and Persuasion: A Cross-cultural Study Into the Influence ..."

Berna Hendriks et al. (2012)

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DOI: 10.1109/TPC.2012.2194602

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type: Journal Article

metadata version: 2023-08-28

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Berna Hendriks, Frank van Meurs, Hubert Korzilius, Rob le Pair, Stephanie le Blanc-Damen:
Style Congruency and Persuasion: A Cross-cultural Study Into the Influence of Differences in Style Dimensions on the Persuasiveness of Business Newsletters in Great Britain and the Netherlands. IEEE Trans. Prof. Commun. 55(2): 122-141 (2012)

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