"Factors Affecting the Design of Electronic Direct Mail Messages: ..."

Ming Cheung (2011)

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DOI: 10.1109/TPC.2011.2161800

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type: Journal Article

metadata version: 2023-01-18

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Ming Cheung:
Factors Affecting the Design of Electronic Direct Mail Messages: Implications for Professional Communicators. IEEE Trans. Prof. Commun. 54(3): 279-298 (2011)

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