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"Hard or Soft Sell? Understanding White Papers as Content Marketing."
Kim Sydow Campbell, Jefrey S. Naidoo, Sean M. Campbell (2020)
- Kim Sydow Campbell
, Jefrey S. Naidoo
, Sean M. Campbell
:
Hard or Soft Sell? Understanding White Papers as Content Marketing. IEEE Trans. Prof. Commun. 63(1): 21-38 (2020)
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