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"Generation Y Adoption of Instant Messaging: An Examination of the Impact ..."
Murugan Anandarajan et al. (2010)
- Murugan Anandarajan, Maliha Zaman, Qizhi Dai, Bay Arinze:
Generation Y Adoption of Instant Messaging: An Examination of the Impact of Social Usefulness and Media Richness on Use Richness. IEEE Trans. Prof. Commun. 53(2): 132-143 (2010)
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