"Need for Uniqueness and Word of Mouth in Disruptive Innovation Adoption: ..."

Zhenzhen Zhao et al. (2023)

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DOI: 10.1109/TEM.2021.3067639

access: closed

type: Journal Article

metadata version: 2023-07-13

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Zhenzhen Zhao, Marie Haikel-Elsabeh, Patricia Baudier, Damien Renard, Alexander Brem:
Need for Uniqueness and Word of Mouth in Disruptive Innovation Adoption: The Context of Self-Quantification. IEEE Trans. Engineering Management 70(6): 2006-2016 (2023)

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