"Crafting Enviropreneurial Marketing Through Green Innovation: A Natural ..."

Ming Yuan et al. (2024)

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DOI: 10.1109/TEM.2023.3237758

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type: Journal Article

metadata version: 2024-04-27

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Ming Yuan, Xuetong Wang, Han Lin, Hengqin Wu, Mingchuan Yu, Xiaobo Chen:
Crafting Enviropreneurial Marketing Through Green Innovation: A Natural Resource-Based View. IEEE Trans. Engineering Management 71: 4548-4557 (2024)

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