"Investigating the Effect of Perceived Product Portfolio Innovativeness on ..."

Patrick Spieth et al. (2023)

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DOI: 10.1109/TEM.2021.3102517

access: closed

type: Journal Article

metadata version: 2023-08-05

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Patrick Spieth, Tobias Röth, Thomas Clauss, Christian Urhahn, Catherine P. Killen:
Investigating the Effect of Perceived Product Portfolio Innovativeness on Consumers' Brand Perceptions. IEEE Trans. Engineering Management 70(10): 3451-3464 (2023)

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