"Marketing-Manufacturing Integration Across Stages of New Product ..."

Michael Song, Morgan Swink (2009)

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DOI: 10.1109/TEM.2008.2009790

access: closed

type: Journal Article

metadata version: 2017-05-27

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Michael Song, Morgan Swink:
Marketing-Manufacturing Integration Across Stages of New Product Development: Effects on the Success of High- and Low-Innovativeness Products. IEEE Trans. Engineering Management 56(1): 31-44 (2009)

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