"Leveraging O2O Commerce for Product Promotion: An Empirical Investigation ..."

Chee Wei Phang et al. (2014)

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DOI: 10.1109/TEM.2014.2354056

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type: Journal Article

metadata version: 2023-03-21

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Chee Wei Phang, Chuan-Hoo Tan, Juliana Sutanto, Fabio Magagna, Xianghua Lu:
Leveraging O2O Commerce for Product Promotion: An Empirical Investigation in Mainland China. IEEE Trans. Engineering Management 61(4): 623-632 (2014)

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