"Evolutionary Marketing Strategies for New High-Technology Product Sales: ..."

Mina Nouri-Harzvili, Seyyed-Mahdi Hosseini-Motlagh, Roza Zirakpourdehkordi (2024)

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DOI: 10.1109/TEM.2022.3207685

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type: Journal Article

metadata version: 2024-01-26

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Mina Nouri-Harzvili, Seyyed-Mahdi Hosseini-Motlagh, Roza Zirakpourdehkordi:
Evolutionary Marketing Strategies for New High-Technology Product Sales: Effects of Customers' Innovation Adoption. IEEE Trans. Engineering Management 71: 3158-3171 (2024)

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