"What Drives Customer Engagement in Omnichannel Retailing? The Role of ..."

Yang Li, Xiang Gong (2024)

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DOI: 10.1109/TEM.2021.3138443

access: closed

type: Journal Article

metadata version: 2023-12-10

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Yang Li, Xiang Gong:
What Drives Customer Engagement in Omnichannel Retailing? The Role of Omnichannel Integration, Perceived Fluency, and Perceived Flow. IEEE Trans. Engineering Management 71: 797-809 (2024)

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