"Exploring the Role of AI in B2B Customer Journey Management: Towards an ..."

Tatiana Khvatova et al. (2024)

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DOI: 10.1109/TEM.2023.3284532

access: closed

type: Journal Article

metadata version: 2024-08-22

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Tatiana Khvatova, Francesco Paolo Appio, Subhasis Ray, Francesco Schiavone:
Exploring the Role of AI in B2B Customer Journey Management: Towards an IPO Model. IEEE Trans. Engineering Management 71: 13852-13866 (2024)

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